CMG's Differentiation

The beauty is that through disappointment you can gain clarity, and with clarity comes conviction and true originality.​
Conan O'Brien
CMG are experts in delivering Clarity to clients on the opportunity valuation, where to position your brand, and how to mine the partnership, unlocking the real (and sometimes hidden) value, to create a more authentically-aligned relationship and investment which drives measurable results.
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We go well beyond a traditional agency, acting as your sales & marketing agent, and activation team for the duration of the term, to maximize the opportunity, adding bandwidth to your team and value to your investment
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We have a network of Team Properties, Sports Ownership Groups, Stadiums/Arenas, and Marquee Brand Partners who are ready to work with the right partners aligned to their businesses – Leverage our preferred access for an authentic partnership, create national scale marketing & media programs or local/regional pockets of dominance
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We discover and negotiate strategic business alliances where applicable to your business - Product distribution, licensing, venue service agreements, team-organization product/service agreements, events, partner networking opportunities, fan/consumer database access, loyalty programs
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We have created a Discovery & Opportunity Evaluation System, born from years of industry knowledge from the inside of sports and media…We know how to value rights and assets, we know the categories, and we know how to unlock opportunities for increased efficiency of investment to drive your business forward